There is no doubt that blogs are the most influential resource which helps a business to grow. It is a strategy that helps to build relationships with bloggers in your industry. In the blog outreach strategy, you contact the bloggers in your industry to write authentic and genuine content to promote your products and services. Moreover, it helps in increasing brand awareness.
Running a blog outreach campaign is not an easy task. First, you need to find suitable blogs and then contact the owners and develop a campaign. All of the processes can take time and a business owner cannot do this. You may end up investing a large amount of money without getting any return if you do not have an investment. That is why; as a business owner, we will recommend you use outreachseo blog outreach service. Using these services, you do not need to worry about setting campaigns and strategies to find suitable blogs in your industry.
What They Can Do?
There are many ways, you can reach to bloggers and offer them to partner with you. You can get many benefits such as grow in organic traffic and get high-quality backlinks, etc. Moreover, it is the best way to boost your search engine optimization. In this guide, we will explain the whole process and blog outreach tools you need.
Find the Right Influencers
Before finding any blogger, the first thing you know is your needs. Without this, you will not be able to determine who to reach out to. You need bloggers that are related to your industry but are not your competitors. They have the same audience that you need and in return, you give them something. Everybody wants something which means you can make a mutually beneficial relationship with them. Take an example, we sell SEO services to our clients and Brian Dean runs an SEO blog. Both of us have the same audience but working on different things. It gives both of us a chance to benefit each other by forming a partnership. On the other hand, a website selling SEO services also has the same audience but he cannot share its audience. Because we are competitors and selling the same services.
Types of Influencers
There are following types of influencers:
Mega-influencers – They have a high amount of traffic and high engagement
Macro-Influencers – They also have a high amount of traffic but low engagement rates.
Micro-Influencers – They have a low amount of traffic but high engagement rates.
If you have a low-budget then you can contact micro-influencers for brand awareness. On the other hand, with macro-influencers, you have a high rate of winning but they are difficult to pitch. Similarly, mega-influencers are extremely difficult to pitch. So, as a new business, you only need to stick with micro and macro at the beginning.
Start with Pre-Outreach
So, after making a list of bloggers to build your relationship the next step is to reach out. You need to reach them with a blog outreach email template. Well, we will not suggest you send an email right away. You should pre-outreach with things such as commenting on the post, following on social media, sharing their post, tag them in a social post, reply to them, target them, etc.
These things will improve your chance of success. So, first read a post on the influencer’s blog related to your business and leave a comment. Try your best to leave a genuine comment, a good comment always gets a reply even from mega-influencers. It is the best way to grab their attention. You need to explain that you want to build a relationship not just for getting a backlink.
How to Find Email Addresses
To write an email, you need the email address of the influencer. Large influencers do not share their email address publicly. So, to get their email, you can use a blog outreach software to make things easier. Hunter is one of the best tools to find the email addresses of a website. These tools also have a chrome extension that you can install. Another great tool is Clearbit Connect. This tool is very handy to look up a company within your inbox. You can integrate it with your Gmail account.
Send A Personalized Email
After getting the email address of the influencers, it is time to engage them with your email. Before you send an email, you need to keep a couple of things in mind.
Before reaching out, you should understand that big blogger get lots of outreach emails daily. They are very busy so your email should stand out from the crowd. That is why you need to personalize the email. You should spend some time to personalize it with other forms of engagement. You need to be specific, tell them why you contact them. Moreover, tell them about your interaction with them and how you could benefit from each other. Every person is difficult and you need to be familiar with the blogger to pitch them.
Follow Up Your Emails
You have not yet got any reply after your first email. Do not worry, they are getting lots of emails every day. You should not stop here, send them a follow-up email, and make sure they read your first email. Do not stop here and send them another follow-up email after two days and another after five days. When you get a reply from the blogger, there are chances to build a relationship. Do not tell them that you are here for a one-time transaction. You need to take your relationship to the next level by asking them to review your content and ask for advice. In my opinion, short outreach emails are more successful. Anyway, ask them what you can do for them. Maybe they want nothing in return or maybe they want to get paid. Ask them even if they do not want anything.
Track Your Campaigns
No matter, how many emails you are sending to the bloggers. You need a way to track your outreach campaign. You need to make sure that you are successfully achieving your goals. There are some tools that you can use to track your outreach campaigns.