It is a reality that backlinks one of the critical factors that can help boost your website rankings. There are two main ways to get backlinks. One is that you create content and wait for the people to link back or you can create content and take actions. When we talk about guest posting, it falls in the second category. It is a great way to build a relationship with other bloggers and to get quality backlinks to your website. However, finding guest blogging opportunities is not easy. So, in this article, we are going to share tips that will help you find sites that allow the guest post.
First of all, you need to understand the factors affecting the strength of a backlink.
The first thing that you need to make sure when getting guest post links is relevance. To avoid spamming, Google takes the relevance of a link into account. That is why; the guest blog posting websites must be in the same niche. Another essential thing to keep in mind is that the content from which you are getting the link should be relevant to your blog post.
In short, you need to make sure that all of your guest blog posting sites have the same niche as your website.
Another factor is the domain authority. Every domain has some authority, and the weight of a backlink you get from a website depends on it. For example; if you get a relevant backlink from a site like Huffington post will have a significant impact on your rankings.
However, the formula of domain authority is secret; we can only estimate the score. Hence, it is essential to confirm the metrics before contacting the blogger.
There are two kinds of backlinks: no-follow and do-follow.
If a backlink is “no-follow”, it means it does not pass authority to your website. So, it is essential to make sure that a link you are getting from the blogger is do-follow. You can also check the link by using the inspect tool in Google Chrome.
So, there are three things to check before contacting the website owner:
- The relevance of the website.
- Domain authority
Competitors Guest post
One of the ways to find guest posting opportunities is by checking the website of your competitors. If they are ranking higher, then they must have done the work. You just need to spy on them to find the right websites. There are lots of tools that you can use to find the backlink profile of your competitors. Filter those links that are do-follow and have high domain authority.
Contact Your partners
Another way is to contact website owners who have websites with similar niche. It is the right time to use your relationship. They will be more than ready to give you guest post links as they already know you. It is the most effective and efficient way to get do-follow backlinks for your website.