Anybody who knows about search engine optimization knows that guest posting is the best link building strategy. Every business, blogger and digital agency is looking for opportunities to gain high-quality guest posts on authority websites. The problem is that guest post price for high authority websites is very high.
We are not saying that charging money to publish on your website is wrong. I know that it takes a lot of time to modify and upload the content for SEO purposes. The fundamental question is, “What is the guest post price?”
This is where bloggers get confused, but do not worry, this guide will tell you the exact amount you should pay.
What Should be the Guest Post Price Based on Metrics?
One of the main reasons that websites charge a lot of money is because they have high metrics. Let’s breakdown these metrics and see what you should pay for a guest post. There are the following four different types:
- DR
- TF
- DA
- Traffic
Domain Rating
It is a rating developed by Ashrefs. The primary purpose of this rating is to show the strength of the backlink profile of a website. It depends on the size and quality. It is measured on a scale-out of 100; a higher number means a better backlink profile.
So, how does Ashrefs calculated the rating? Well, the real idea behind these metrics is complicated, but we will explain it to you in relaxed and understandable terms.
Well, the tool looks for unique domains that do-follow links to the website. After that, they measure the ratings of linking domains and then apply their math and code to determine the score of a website.
| DR | Traffic | Publishing Fee |
| 20+ | 1,000 – 3999 | $70 – $100 |
| 20+ | 4,000 – 9,999 | $110-1000 |
| 30+ | 10,000-99,999 | $80-$150 |
| 40+ | 100,000 – 499,999 | $130-$300 |
| 40+ | 500,000 | $800 – $15,000 |
Domain Authority
Another tool that determines the guest post price is the domain rating developed by Moz. Several SEO factors determine the authority of a website. In other words, the overall number determines how good a website will rank in Google and other search engines.
It also calculated on a scale-out of 100. A higher score means better a site will perform in search engine rankings. There are about 40 signals, including the age of the site, traffic, size, trust scores, etc.
So, how could you determine the price of a guest based on these metrics?
| DA | Traffic | Publishing Fee |
| 20+ | 1,000 – 3999 | $70 – $100 |
| 20+ | 4,000 – 9,999 | $110-1000 |
| 30+ | 10,000-99,999 | $80-$150 |
| 40+ | 100,000 – 499,999 | $130-$300 |
| 40+ | 500,000 | $800 – $15,000 |
Trust Flow
This metric is developed by Majestic to see how trustworthy a website or webpage is based on the backlinks. It measures the quality of a backlink and then measures the score.
| TF | Traffic | Publishing Fee |
| 0-10+ | Under 500 | $60-80 |
| 10+ | Under 1000 | $90-100 |
| 15+ | 1,000 – 3999 | $100 – $120 |
| 15+ | 4,000 – 9,999 | $120-130 |
| 20+ | 10,000-99,999 | $130-$150 |
| 20+ | 100,000 – 499,999 | $140-$300 |
| 25+ | 500,000 | $800 – $15,000 |
Traffic
The last metric that people work on is traffic. You cannot ignore the traffic of a website to determine guest post price. The traffic on a website also indicates how popular it is and how many people visit it daily. While finding guest post sites, never forget to check the website traffic.
| Traffic | Publishing Fee |
| Under 500 | $0-50 |
| Under 1000 | $60-900 |
| 1,000 – 3999 | $90 – $100 |
| 4,000 – 9,999 | $100-100 |
| 10,000-99,999 | $80-$150 |
| 100,000 – 499,999 | $130-$300 |
| 500,000 | $800 – $15,000 |