SEO and Pinterest
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A Comprehensive Guide to Use Pinterest for SEO

Pinterest has become a solid and profitable social media channel for marketers. The monthly users of this social media website are 150 million. If you want to get success on Pinterest, you should post new ideas on Pinterest. The interface of Pinterest is just like a search engine but is different from Google or Bing. Pinterest is a search engine, therefore, it has an opportunity of optimization. If you want to get a higher ranking on Pinterest, you will have to focus on engagement metrics and social shares rather than SEO and backlinks. A comprehensive guide to use Pinterest for SEO is given below;

Optimize For Social Distribution:

Like other social media sites, you can also use it for social distribution. If you share a post on Facebook, your main aim is to get more likes and shares. Similarly, if you are sharing content on Pinterest, you will have to come into more people’s feeds. To come into more people’s feeds, you will have to follow some essential tips. First, you will have to build up the followings on your pins. Secondly, you will have to pin lots of content in your pinboards that are not your content. Thirdly, you will have to create pins relevant to the niche of your website. Fourthly, you will have to come in front of the other pinners by posting comments on other pins. At last, you will have to collaborate with other pinners. By using these techniques, you can drive enough visitors to your website. As a result, you will get the ultimate benefit in the search engine ranking of your website.

Optimize For Search Discovery:

As we know that users are searching for specific ideas on Pinterest. Therefore, you should learn the search aspect of Pinterest. After learning the search aspect of Pinterest, you should try to find the specific ideas relevant to the niche of your website. After finding these ideas, you should try to create posts on these ideas. You should also try to pin these posts in various pinboards. You should include the links of the posts in these pins. When someone searches these ideas on Pinterest, users will find your pins. By following this technique, you can drive enough visitors to your website. As people are interested in these ideas, therefore, they will try to spend enough time on your website. This thing will decrease the bounce rate of your website. Due to the lower bounce rate, your website will get higher ranking in the search engines.

Barnacle SEO in Google and Bing:

This is the most important and famous concept in digital marketing. By using this technique, the marketers are ranking their websites against those search queries in the search engines that you can’t rank directly. For example, marketers use Google pages to rank their websites against specific search queries. Similarly, marketers can also use Pinterest to rank against specific search queries. For this reason, they try to find out such search queries relevant to the Pinterest that users are searching on Google. After doing proper SEO of their posts, they can easily rank these posts on Google. After ranking these posts in Google and Bing, they can drive enough visitors to their websites.

Use It For Keyword Researching:

According to a dissertation help firm, keyword research is the first step to do SEO of your website. By doing proper keyword research, you can find out the best keyword ideas for your website. After finding these keyword ideas, you should write posts on these keyword ideas. When you write posts on these keyword ideas, you can easily rank your website against these keywords. To find out the best keyword ideas by using Pinterest, you just need to find out the pins in the search bar of Pinterest. It will show all the relevant search queries. Just like Google, it has also a search suggestion tool. By utilizing this tool, you can find out the best topic ideas just by writing two or three words. After typing two or three words, you should look at the variations of these words.

Create Top-Performing Content:

The first step to do SEO of your website is to optimize the content of your website. To create top-performing content, you can also get help from Pinterest. Pinterest will show the top-performing content relevant to a specific keyword. This thing will provide you with an idea which thing is working already. It will also provide an idea of how to bring innovations in the content of your website. When you build better and complementary content, you will get popularity on the internet. Moreover, this content will also get more social signals. The social signals are also playing a vital role in improving the SEO of your website.

Get More Links:

As we know that links are playing a vital role in enhancing the ranking of your website. Therefore, if you want to get a higher ranking in the search engines, you will have to get enough links for your website. Pinterest is the best social media website to create high backlinks for your website. After gathering data from Pinterest, you can also use reverse engineering backlinking techniques to create backlinks for your website. It means that you will have to find out the top-performing content on Pinterest relevant to a specific keyword. After finding the top-performing content, you should trace their backlinks by using tools like Ahrefs and Moz. You should also try to create links on the same websites to outrank your competitors.

Use Pinterest For Broken Link Building:

Broken link building is also one of the most popular link building techniques to build links for your website. In this technique, you will have to find out the websites that have broken links. After finding these websites, you will have to send the request to their webmasters to replace these broken links with their links. No doubt, it is a steady and slow process to create backlinks for your website. Anyhow, this is the best technique to create high-quality backlinks. On Pinterest, you can also find out lots of broken links. By using the technique of broken link building, you can create lots of backlinks for your website.

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