When it comes to SEO and brand exposure, guest blogging has always been one of the favored strategies. But in 2019, as the rules of SEO change and many of the old ways of doing things are no longer valid, we ask ourselves: does the guest blog still work?
What is the guest posting?
A guest post is an article posted on someone else’s blog. When you write something on your blog, it’s just a post, but on someone else’s blog, the writer is a guest. Guest posts are valuable tools for reputation marketing for several reasons, such as mentioning your brand or occupying branded search query results. But most of the people use them to embed backlinks. However, guest posts are abused, and we’ll get to that later in this article. Guest posts are published on different websites by different guest post agencies.
What are the issues with guest blogging?
Guest blogging, ie. The practice of posting original content on another website in the hope of increasing visibility and generating SEO benefits through authorized backlinks has been a somewhat controversial topic in recent years. Google has not been shy in its take on the practice and has spoken at least twice.
Five years ago, Matt Cutts, the former head of webspam at Google, said that guest blogging was over. He’s gone through all the ways that guest blogging has become a questionable practice, and nearly delivered his version of a death sentence: telling people to ‘put a fork in it.’
What is the difference between guest posts and regular blog posts?
Guest post requests: Emails from other bloggers who want to post their comments on your blog.
Sponsored Posts: Emails from companies asking if you can sponsor other content.
Any blogger will be satisfied with these emails first.
I wouldn’t recommend you accept a guest blog post unless you want to testify about someone personally. I also wouldn’t recommend I rely on Gue, st Articles, Guest Blogging, or Guest Blogging SEO sites as my link building strategy.
Then, in 2017, Google issued a more official warning. In it, the search engine giant berated users for abusing guest blogs to build links.
Lately, we’ve seen increased spam links in articles called contributor posts, guest posts, partner posts, or syndicated posts, noted Google’s main webmaster blog. Usually, these articles are written by or under the name of one website and published on another.
However, here we were in 2019, and guest blogging is still one of the most widely used and arguably the most significant elements of modern SEO and content marketing strategies.
Guest posting is a link building method that has been around for years and is still one of the best ways to make secure, high-quality contextual links to your site, explains Logix. And Loganix is not alone, in his opinion. Ask almost any digital marketing agency, and they are sure to tout the benefits of using guest blogging to drive results. So what’s up?
For starters, it’s essential to know that Google has never told users not to write guest blog posts. Instead, he warns people against using spam tactics. So the real focus is on how you use guest blogs.
Used correctly, the answer to the original question is, yes, guest blogging still works and efficiently works. The factor in the debate is how each marketer or business chooses to use guest blogging.
How to strategically use guest blogs
How can you use guest blogging to meet Google’s guidelines and simultaneously generate the SEO and marketing benefits you are looking for? Well, we have a few suggestions:
In its 2017 update, Google made it clear that it was not discouraging guest blogging when they “let users know, educate another site’s audience, or raise awareness about your cause or business.”So if you are using guest blogging, make sure it is to inform, educate, or raise awareness.
You’re having trouble writing a guest post, and your main goal is to keep the search engines happy. Typically, this leads to keyword glut and other spamming practices that ironically limit the potential of your content. Instead, the focus should be on human readers. Google wants to see content that adds value.
Guest blogging should only be part of your SEO / link building strategy.