Instagram is a free online photo and video sharing application and social media network. It has more than 1 billion monthly active users, and 500 million people use Instagram every day. Each user spends an average of 53 minutes every day, and there are more than 25 million business accounts on Instagram.
Instagram can help you to grow your brand awareness and introduce your new product and services. More than 80% of Instagram users made purchases on the platform. Instagram allows you to promote your brand in a friendly and authentic way.
If you want to make real money and drive more sales on Instagram, you can follow these 12 tips to grow your Instagram marketing strategy.
1.Make an eye Catchy Profile
“The first impression is the best Impression” this statement holds in the real world. When a user clicks on your Instagram profile, what is the first thing they see? Yes, they see your biography, profile picture, and your most recent posts.
Creating an attractive profile helps you to get more audience to your profile. Your profile should say who you are, what your brand is, and what you do. Choose your brand logo as your profile that makes the most sense.
You can add a link to your website’s landing page to encourage users to buy your products or sign up for your services. It is always a good idea to keep everything to the point, short and professional.
2.Post Content Regularly
If you are uploading photos or videos to your profile only once a month, it is not a successful strategy. Please have a good practice to post every day, and it is the best way to keep your brand fresh in your follower’s minds. According to an Instagram report, the top brands post 1.5 times per day, which comes about 10 to 12 posts every week.
The top businesses post their content during working hours because 90% of employees use social media while they are at work. You need to analyze this platform and plan your posting time accordingly. Posting your content regularly will increase your exposure, and many people will see your content.
3.Create Instagram Reels
Instagram reels are a content format that allows users to create and share 15 to 30 seconds videos with their friends and followers. If you have a public account, make your reels available to the wider audience through a new space on the explore page.
Create fun and engaging reels to reach more new people, and it will help you gain more Instagram reel views and increase your reel’s likes simultaneously. Reels is a huge way to build your Instagram community and increase your brand reach.
Instagram reels prove to be a great place for both creators and brands to make waves on this platform. Reels are placed in the main navigation bar, so it has a huge chance for a user to search and share reels often.
4.Use Instagram Stories
Stories allow users to post images and videos visible to followers of the user account, and it disappears after 24 hours. Instagram stories will increase your brand reach to a massive audience. You can upload content to your story multiple times every day.
Stories are an easy and quick way to share experiences and moments using text, stickers, music, and GIFs. Stories are the best place for businesses to promote their brands to their target audience. You can use your reels videos to your Instagram stories to get more engagement.
Use story Ads to increase your brand awareness and get more new people to view your content. Go live, and live videos give you the great opportunity to connect with your audience in real-time.
5.Collaborate With Influencers
Having a partner with influencers is the best tactic to promote your brand and services. 90% of marketers say their influencer marketing was effective for their business, and this is because influencer followers trust them.
More than 80% of users are likely to have recommendations made by influencers, and 94% of people believe influencers are knowledgeable. You can also select the perfect influencer to promote your brand and increase your sales.
Always look for influencers who have followers between 10k to 50k because they have more authentic relationships with their followers and have higher engagement rates.
Hashtags are still an effective way to get more new eyes on your posts. Hashtags help you to get more followers, build your business and improve your engagement rate. A post with one hashtag will get 12.6% of engagement than a post with any hashtags.
Hashtags help you to categorize your photos and videos. If you have a public account and use a hashtag for your post that will be visible on the hashtags page, it is a great way for new people to know about your brands.
Use relevant hashtags for your business because the right hashtag can only put you in front of your target audience.
7.Promote your brands
Instagram is a great tool for connecting with your fans and followers and building your brand and business. An integral part of this process is showcasing all your products to your customers. You can use stories to showcase your beans and to tell your business story.
Make an eye-catchy theme for your brand to attract more people. Use graphics that support your brand personality and make your product stand out. Post at the peak times when your followers are most active, and it will increase your brand reach.
8.Share Educational Content
Posting educational content is a great way to connect with your audience. You can also use some key marketing functions to share valuable information to help your followers make buying decisions.
Teach your audience how to style or wear your product and give a few simple tips to get results from your services. Post videos in a step-by-step format that your audience will easily understand. You can also create a FAQ to make your customers connect with you.
9.Respond to Comments
Instagram comments are an essential part of your Instagram promotion. If you have any comments for your post, it shows a good engagement rate for your posts. Comments are a sign of building your brand popularity.
Responding to your comments will always be appreciated by your followers. Responding to your customer will build trust with your brand. Your response will encourage other users to engage as well. Comments help you to increase your engagement rate and enable you to reach a wider audience.
UGC is a short form of user-generated content, and it is content created by an audience. User-generated content refers to photos and videos that followers post on their feeds about your brand and services.
Your customer will create content about you and your brand, and it can help you reach more engagement and interaction with many new audiences. UGC is cost-effective, and many people believe UGC because it comes from real people and not from the brand.
11.Post Instagram Ads
Instagram offers you a simple way to tell a story about your brand and ad format to reach your marketing goals. Instagram ads will help you to promote your brand with your target audience. There are many types of Instagram stories ads:
- Stories ads
- Video ads
- Photo ads
- Collection ads
- Carousel ads
- Explore ads
Each type of ad words for different business goals, and it has various call-to-action options available.
12.Run Contest and Giveaways
Contest and giveaways are the two effective strategies for brands to engage with their audience on every social media. Giveaways are a limited-time promotion in which businesses promise to give away brands or services according to a set of criteria.
The Instagram contest is a great idea to draw attention to your product, and it will help you boost engagement rate and get your post noticed by the Instagram algorithm.
Instagram is one of the most popular social media platforms for business, and it has become a perfect place for marketing. Create content that visuals provide your customers with interesting information and uniquely showcase your brand. Follow these 12 ideas to grow your business on Instagram in 2021.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.