As a new and budding entrepreneur, there’s no doubt in my mind that you’re already the type of person that likes to go after their dreams and make the most significant impact possible with what you do.
However, it takes a bit more than a can-do attitude to be successful in today’s digital landscape.
So if you own a website and you’re looking for a way to generate as many new, potential customers as possible, SEO is just what you’re looking for!
Below, we’ll go over the basics of SEO to help give you a better idea of how to succeed in today’s competitive online marketplace.
What Is SEO?
SEO stands for Search Engine Optimization.
Although SEO is an entirely different aspect of online marketing than traditional marketing tactics like branding and logo creation, it’s still an essential aspect of modern online marketing.
Although many people shrink at the idea of trying to understand what SEO is, the concept is quite simple; SEO is the process of making your website and its pages visible to search engines.
To explain this, it’s essential to understand that search engines don’t view or read websites and blog posts as we do.
Instead of looking at things the way we do, search engines are designed to scan web pages for specific bits of information in the HTML coding of a website. Or, more specifically, they’re designed to read website elements that humans don’t necessarily see.
For instance, while humans only see the visual elements of a webpage, such as the written text, colours, and graphics, search engines read the background code that generates those elements.
When a website’s HTML is optimized correctly, they become more visible to search engines and their users. In other words, search engines are then able to understand the context of your site and its pages, which means your pages will be more likely to be seen by search engine users.
How Is SEO Performed?
Realistically, there are dozens of factors that help search engines understand what your web pages are about.
Although they don’t have eyes, search engines can see, read, and understand things about your site, such as the written copy on your web pages, the pages’ URL, meta-descriptions, tags, image alt-text.
Therefore, when you optimize these bits of information on your website for specific keywords, these pages are more likely to be shown when an internet user types in a search query on Google.
Using The Right Keywords
Realistically, there are three things you need to remember about keywords:
- You want to use popular keywords on your site.
- You want to use keywords with low levels of competition,
- You want to have a lot of relevant keywords on your website.
For every keyword you use on your site that fits into these three categories, you’ll increase your chances of having your website found by search engine users.
However, this represents one challenge; you need to find keywords that fit into these requirements.
To do this, we recommend using tools, such as Moz’s Keyword Explorer, which won’t only help you find popular, low-competition keywords, it can also help you generate and discover new keywords that you might not think your potential customers are using.
The Basics of SEO
Using the right keywords on your website is one of the most critical factors for understanding search engine optimization.
However, there are many other aspects of SEO, such as your website’s speed, PageRank, and its link profile, which can all influence your ranking in the search engine result pages. (SERPs)
So once you’ve taken the time to understand the importance of performing keyword research and using the right keywords on your website, you can then move on to learning the more complex aspects of proper search engine optimization.