A Definitive Guide on Blog Outreach

There is no doubt that blogs are the most influential resource which helps a business to grow. It is a strategy that helps to build relationships with bloggers in your industry. In the blog outreach strategy, you contact the bloggers in your industry to write authentic and genuine content to promote your products and services. Moreover, it helps in increasing brand awareness.

Running a blog outreach campaign is not an easy task. First, you need to find suitable blogs and then contact the owners and develop a campaign. All of the processes can take time and a business owner cannot do this. You may end up investing a large amount of money without getting any return if you do not have an investment. That is why; as a business owner, we will recommend you to use outreachseo blog outreach service. Using these services, you do not need to worry about setting campaigns and strategies to find suitable blogs in your industry.

What They Can Do?

There are many ways, you can reach to bloggers and offer them to partner with you. You can get many benefits such as grow in organic traffic and get high-quality backlinks, etc.  Moreover, it is the best way to boost your search engine optimization. In this guide, we will explain the whole process and blog outreach tools you need.

Find the Right Influencers

Before finding any blogger, the first thing you know is your needs. Without this, you will not be able to determine who to reach out. You need bloggers that are related to your industry but are not your competitors. They have the same audience that you need and in return, you give them something. Everybody wants something which means you can make a mutually beneficial relationship with them. Take an example, we sell SEO services to our clients and Brian Dean runs an SEO blog. Both of us has the same audience but working on different things. It gives both of us a chance to benefit each other by forming a partnership. On the other hand, a website selling SEO services also has the same audience but he cannot share its audience. Because we are competitors and selling the same services.

Types of Influencers

There are following types of influencers:

Mega-influencers – They have a high amount of traffic and high engagement rates.
Macro-Influencers – They also have a high amount of traffic but low engagement rates.
Micro-Influencers – They have a low amount of traffic but high engagement rates.

If you have a low-budget then you can contact micro-influencers for brand awareness. On the other hand, with macro-influencers, you have a high rate of winning but they are difficult to pitch. Similarly, mega-influencers are extremely difficult to pitch. So, as a new business, you only need to stick with micro and macro at the beginning.

Start with Pre-Outreach

So, after making a list of bloggers to build your relationship the next step is to reach out. You need to reach them with a blog outreach email template. Well, we will not suggest you send an email right away. You should pre-outreach with things such as commenting on the post, following on social media, sharing their post, tag them in a social post, reply to them, target them, etc.

These things will improve your chance of success. So, first read a post on the influencer’s blog related to your business and leave a comment. Try your best to leave a genuine comment, a good comment always gets a reply even from mega-influencers. It is the best way to grab their attention. You need to explain that you want to build a relationship not just for getting a backlink.

How to Find Email Addresses

To write an email, you need the email address of the influencer. Large influencers do not share their email address publicly. So, to get their email, you can use a blog outreach software to make things easier. Hunter is one of the best tools to find email addresses of a website. This tools also have a chrome extension that you can install. Another great tool is Clearbit Connect. This tool is very handy to look up a company within your inbox. You can integrate it with your Gmail account.

Send A Personalized Email

After getting the email address of the influencers, it is time to engage them with your email. Before you send an email, you need to keep a couple of things in your mind.

Before reaching out, you should understand that big bloggers get lots of outreach emails daily. They are very busy so your email should stand out from the crowd. That is why you need to personalize the email. You should spend some time to personalize it with other forms of engagement. You need to be specific, tell them why you contact them. Moreover, tell them about your interaction with them and how you could benefit each other. Every person is difficult and you need to be familiar with the blogger to pitch them.

Follow Up Your Emails

You have not yet got any reply after your first email. Do not worry, they are getting lots of emails every day. You should not stop here, send them a follow-up email and make sure they read your first email. Do not stop here and send them another follow-up email after two days and another after five days. When you get a reply from the blogger, there are chances to build a relationship. Do not tell them that you are here for a one-time transaction. You need to take your relationship to the next level by asking them to review your content and ask for advice. In my opinion, short outreach emails are more successful. Anyway, ask them what you can do for them. Maybe they want nothing in return or maybe they want to get paid. Ask them even if they do not want anything.

Track Your Campaigns

No matter, how much emails you are sending to the bloggers. You need a way to track your outreach campaign. You need to make sure that you are successfully achieving your goals. There are some tools that you can use to track your outreach campaigns.

45 thoughts on “A Definitive Guide on Blog Outreach”

  1. Great goods from you, man. I have understand your stuff previous to and you are just too magnificent.
    I actually like what you have acquired here,
    certainly like what you’re stating and the way in which you
    say it. You make it enjoyable and you still take
    care of to keep it wise. I cant wait to read far more from you.
    This is actually a terrific web site.

  2. Hey there! Quick question that’s entirely off-topic.
    Do you know how to make your site mobile friendly?
    My weblog looks weird when viewing from my iphone4. I’m trying to find a template or plugin that might be able to correct this problem. If you have any suggestions, please share. With thanks!

  3. This design is spectacular! You certainly know how to keep a reader entertained.
    Between your with and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  4. Excellent post. I was checking continuously this blog and I am impressed! Extremely helpful info specially the last part 🙂 I care for such info much. I was seeking this certain info for a very long time. Thank you and best of luck.

  5. I have been browsing online more than 2 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all webmasters and bloggers made good content as you did,
    the internet will be much more useful than ever before.

  6. It’s appropriate time to make some plans for the future and it is time to be happy.
    I’ve learn this publish and if I could I desire to suggest you some interesting things or suggestions. Perhaps you can write subsequent articles relating to this article.
    I want to learn more things approximately it!

  7. I have been surfing online more than 3 hours today, yet I
    never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all site owners and bloggers made
    good content as you did, the net will be a lot more useful than ever before.

  8. I’m amazed, I have to admit. Rarely do I come across a blog that’s both educative and engaging, and without a doubt, you have hit the nail on the head. The issue is something too few men and women are speaking intelligently about. Now I’m very happy that I found this during my search for something concerning this.

  9. Does your blog have a contact page? I’m having problems locating it but,
    I’d like to shoot you an email. I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it improve

  10. I would like to thank you for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact, your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

  11. I’m curious to find out what blog system you are working with?
    I’m experiencing some small security problems with my latest blog and
    I would like to find something more risk-free. Do you have any recommendations?

  12. It’s the perfect time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I desire to suggest you few interesting things or tips. Maybe you can write next articles referring to this article.
    I want to read even more things about it!

  13. I’m not certain where you are getting your information, but great topic.

    I needs to spend a while studying much more or working out more.
    Thank you for fantastic information I used to be searching for this information for
    my mission.

  14. Hello there, I believe your website could be having browser compatibility issues. When I look at your site in Safari, it looks fine however when opening in Internet Explorer, it’s got some overlapping issues. I simply wanted to give you a quick heads up! Apart from that, fantastic blog!|

  15. It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or suggestions. Maybe you can write next articles referring to this article. I wish to read more things about it!|

  16. Very nice post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed browsing your blog posts. After all, I will be subscribing to your RSS feed and I hope you write again soon!|

Leave a Comment

Your email address will not be published. Required fields are marked *