Plainst Technologies, a leading name in medical nanotechnology, aimed to create a strong online presence to showcase its strategy for boosting website sales while effectively leveraging its existing customer base.
Challenge
The goal was to prevent excessive targeting of the same website visitors and improve overall ad efficiency.
Solution
We developed a dynamic digital advertising system that retargeted users based on the last tour they viewed and the content they engaged with the most. Alongside this, a contextual campaign was introduced to broaden reach by promoting the most popular and current tour to new potential audiences. To maintain a balanced user experience, we also implemented daily and lifetime frequency caps for each user to avoid overexposure
Results
The campaign delivered a CTR of 0.09%, leading to multiple new conversions. In its first month, the Cost Per Action (CPA) dropped by 20%, exceeding the client’s performance goals. By February 2013, combined revenue from retargeting and prospecting efforts achieved a 272% return on investment (ROI).
0.09% CTR
20% less CPA
272% ROI
From The Client
The team has built a strong and trusted partnership with our organization, to the point where we see them as an extension of our IT department. We know that reliable support is always just a call or email away, and every interaction reflects the same high level of care and attention that makes us feel like a top priority.
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